Do I need a website?

In some industries, it may seem as though no website is necessary. A business owner would certainly want to know if one is needed for his/her particular business, and every company is different. To answer the riddle “Do I need a website?”¬†one must consider the traffic sources and methods of a company.

Online Presence

Perhaps you can market using nothing but Ebay or Etsy, Amazon or Craigslist, with some success. However, if your presence is primarily online, people will want to know more about your business, and they’ll take for granted that you have a website. If it turns out you don’t have one, this can make you appear less than legit or not as professional.

Offline Presence

Say your business is based exclusively upon an offline traffic source, such as foot traffic, automobile traffic or phone traffic. If you’ve managed to make it thrive and you don’t want it to grow bigger, then you can expense with the additional marketing efforts and resulting traffic.


Basically, if you’ve managed to make a thriving business or career with your product/service/activity without a website and you don’t want to grow any bigger, then you might not need a website. However, if you would like your clientele to grow, then not having a website is costing you far more in the long run than the cost of purchasing a website.