Little Color, Big Improvement

I’ve been marketing my services. Mostly for a full-time job, sending out resumes, but still heavily leaning on my website to do a lot of the work for me. Yet, I still have had little/no time to improve it, or even update it, being so busy with side jobs and life’s montage of randomity.

One day, at the end of a job interview, the interviewer said to me “You have quite a brand for yourself.”

Probably my first thought was, “Gosh! Really? Because my website doesn’t reflect it, as far as I’m concerned.”

Surely he was referring to my business card, my stylized resume, my social media profiles and my consistent logo, none of which are on my website. Isn’t it important for my website to reflect my branding already? I didn’t think much more of it, since production is more important (right?) and I had a lot of that to take care of.

Weeks later, I finally had a little breathing room, having completed some of my bigger freelance jobs. I also got another job interview, and the interviewer at that company said he would take a look at my website afterwards, to see my sample work. Immediately, I had that thought again about my branding. It would probably make a much better impression if this web designer (<--that's me) had a well designed website. Ya think? I couldn't take it anymore. I went home and I changed the color of the links... That's it! That's all I did. Now it looks like a brand new website, it no longer looks unfinished and it matches my branding! Well, I could add my logo, but having minimal time for it, this was the perfect solution. Why didn't I do this sooner? Oy!