Marketing your website
Driving in the online traffic
One of the great things about a website is that it is always working for you, even when you’re not. It provides whatever information about you/your company that you want to share, for anyone worldwide on an immediate basis at any time. This is perfect for the prospect who has your web address and the interest to learn more! But what about those who don’t even know?
With billions of websites online, exposure becomes highly competitive. That is why a website needs to be marketed. Fortunately, there are a good number of venues for letting people know your website exists. Here are a few effective methods for marketing your website:
(Search Engine Optimization)
In the realm of Internet marketing, SEO is very popular because everybody knows that everybody uses search engines to find what they’re looking for online. Search engines then, essentially act as websites which all other websites can piggy-back on to gain some publicity. With SEO well administered on it, a website can be positioned under a lasting spotlight, high above its competition. We at Joe Rhoney Creative Services can help your website find its way into that spotlight.
(formerly Google Places)
It is so easy to find the type of place you’re looking for and its physical location with Google+ Local. That is why so many people use this convenient service to find local businesses. Google+ Local listings are a free Google service that includes information about your business, including not only your location on an interactive map and other details, but your website as well. This helps your web address become know, and traversely your website search engine rankings help your Google+ Local listing rank higher in Google searches.
Social Media Integration
As you deliver a great product or service, your buyers will be inclined to tell their friends about it. Social media integration makes this very easy for them to do. The one-click convenience of a Like button, for instance, makes it effortless for a logged-in Facebook user to share your web page with their entire list of friends, family members and associates. Social media also helps you stay on everyone’s radar. When they follow your updates on Twitter, LinkedIn, Google+, etc. they are constantly reminded of your service or product. These popular social media outlets each have their own buttons available for subscribing to all that you have to share. As well as offering social media integration for your website, we can also help you with your social media interactivity, whether you need tips for best practices or you just want someone to do it for you.
Print Marketing Services
Another great way to inform people of your website is to print it’s web address and/or QR code on every printed marketing piece distributed. We always have this in mind when we create your layouts for your brochures, business cards, catalogs, expo signage, posters, banners, stationary, packaging or any other printed branding material. Never miss an opportunity to make it more convenient for your prospects to find your business or your public information.
When you send an email to someone, you have an opportunity to share your domain name (web address). Having your domain name in your email address and in your signature make this automatic. Everyone who keeps up with this modern age has at least one email account. Expos, shops and many other sources can be utilized to obtain prospective email addresses to send your web address to in a welcoming or “Thank you” message.
These are a few of the methods for telling everyone about your website. We offer all of these marketing services plus others, as well as advise on best marketing practices, which you can apply yourself if you so choose.
For a free consultation call 714.400.CREATE or fill out our online form.